Together, the GoodWorks’ family brings an extensive amount of experience from the senior care industry. Love, devotion, and commitment is what sets our team apart from others, and it is our goal to ensure the best care possible is being provided to seniors. We love what we do, and we hope our passion for residents is contagious to others.
Gary L. Keckley, AIA
Director of Development
Founder and former Chairman of Morningside Management. Co-Founder and former VP for Development for LifeTrust America. Previous development experience of over $300 million worth of real estate including independent, assisted living, and memory care facilities. Registered architect with health care projects in 18 states and 3 countries. Former member of Tennessee Board for Licensing Health Care Facilities, chair of State of Tennessee Assisted Living Task Force, and member/speaker of the Assisted Living Federation of America (ALFA). President of Senior Living Ministries, a non-profit senior caregiver support ministry. Manager of La Roccia, LLC, a senior property investment company.
Kenneth R. Holland
Director of Operations
Former Divisional Vice President of a national senior living company. Charter Administrator of the largest Continuing Care Community in Nashville, TN. Over 35 years of experience in the senior housing market and with all aspects of operations. Directly responsible for property portfolios that exceeded $400 million in investment with annual operating budgets in excess of $100 million. Operating experience has included nursing homes, continuing care retirement communities, freestanding assisted living facilities, and freestanding memory care communities. Ken was inducted into the Western Kentucky University Hall of Fame in 2017 in the College of Health and Human Services for his years of dedicated service in long term care and to the university.
Kristi Kennedy, CPA
Director of Finance
Certified Public Accountant with over 25 years of experience. Work experience includes financial leadership in both public and private industry, focusing in the fields of real estate, construction, manufacturing, and independent, assisted living and memory care facilities.
Ricki H. Keckley
Director of Special Projects
Co-founder of Morningside Management. Former Executive Director of Morningside of Franklin, the flagship assisted living facility of LifeTrust America. Over 20 years of experience in operations, marketing and public relations. Consultant to assisted living developers and operators. Serves on several community non-profit boards.
Carmen L. Keckley
Director of Design NCIDQ Certificate #28991
Over 15 years of experience as a specialist in interiors’ planning, design, equipment program contracts, and project requisition, fulfillment and installation. Holds a B.A. in Interior Design from Middle Tennessee State University.
Hailey H. Anderson, MPH
Director of Communications
Professional experience in private sector and non-profit organizations in sales, marketing, and operations. Over ten years of experience in the senior care industry. Holds a Bachelor of Arts in English & Communications from Tennessee Technological University and a Master of Public Health/Health Administration from The University of Tennessee, Knoxville.